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The Future of Snapchat: Uncovering the AI-Infused Features for Subscribers

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Image Ad Age Snapchat has introduced innovative features in its latest update, particularly for Snapchat Plus subscribers. For a monthly fee of 3.99 euros, users gain access to a new AI tool allowing them to generate images based on text descriptions or predefined options. Additionally, the 'Extend' function enhances photos by filling in additional space around the subject, creating a sense of width and depth. The 'Dreams' feature has also been upgraded, enabling users to transform selfies with AI-generated themes and include friends in the artistic creations. Snapchat Plus subscribers receive a monthly pack of eight free Dreams. Furthermore, Snapchat is opening doors for developers to utilize ChatGPT to create filters, potentially ushering in a new era of interactive and personalized filters. While some users embrace these AI integrations enthusiastically, others remain skeptical, considering the saturation of generative AI in the realm of images. Despite mixed reactio