THE IMPACT OF ELON MUSK'S DECISIONS: MILLION-DOLLAR LOSSES FOR X-TWITTER
Image AI Generated The advertising crisis in the social media company X , owned by the controversial Elon Musk, will be a mandatory topic in universities of the future. Since Elon Musk took the reins of X in October 2022, we have witnessed a series of changes that have shaken the foundations of this platform. The most notable has been the drastic reduction in content moderation, a decision that civil rights groups say has led to a sharp increase in hate speech. This shift in policy has had a direct impact on advertising revenue: the company could be looking at a loss of around €75 million by the end of this year, according to a New York Times report . Big names like Walt Disney and Warner Bros. Discovery have taken a firm stance, pausing their advertising campaigns on X. This decision is not trivial, as it reflects a growing concern about the association of their brands with controversial content. And that's ...