MICROSOFT'S APPROACH HAS CHANGED, IT NO LONGER WANTS TO COMPETE WITH GOOGLE WITH ITS SEARCH ENGINE
Image AI Generated Recently, Microsoft announced a significant change: the rebranding of Bing Chat to Copilot. This change is not just a marketing issue, but a clear sign that the company is betting big on artificial intelligence (AI) . By consolidating its AI tools under a single name, Microsoft shows a clear intention to be a leader in this emerging field, leaving aside the race to take its Bing search engine to the heights. One of Microsoft's smartest decisions with Copilot is its accessibility . By making it freely available and easy to access using a Microsoft ID, the company is democratizing access to AI. On the other hand, the integration with OpenAI GPTs opens a world of customization , allowing users and companies to adapt Copilot to their specific needs. With Copilot present not only in Windows but also in Microsoft 365 and in Microsoft security solutions, and on the web , the company is creating an ecosystem where AI is a transversal tool, accessible and