Articles Outsider

  Image AI Generated The advertising crisis in the  social media company X  , owned by the controversial Elon Musk, will be a mandatory topic in universities of the future. Since  Elon Musk  took the reins of X in October 2022, we have witnessed a series of changes that have shaken the foundations of this platform.  The most notable has been the drastic reduction in content moderation, a decision that civil rights groups say has led to a sharp increase in hate speech. This shift in policy has had a direct impact on advertising revenue: the company could be looking at a loss of around  €75 million  by the end of this year, according to  a New York Times report  . Big names like  Walt Disney and Warner Bros. Discovery  have taken a firm stance, pausing their advertising campaigns on X. This decision is not trivial, as it reflects a growing concern about the association of their brands with controversial content.  And that's not all, more than  200 major advertisers  , including Airbn