CAN WE POST AN AD ON FACEBOOK WITH AN AMAZON AFFILIATE LINK?

 

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Sometimes, someone buys something with our Amazon affiliate link, and if the thing is cheap, what we take away is relevant. For example, with a TV, we can earn a commission of 7 euros, something not insignificant.

The fact is that placing an ad on Facebook is cheap, sometimes it costs 0.2 euros per click, so if we put an ad with the photo of the TV and a buy button that points to our affiliate link, the business would be done right?

Well no, Amazon prohibits it.

Amazon's affiliate policy in Europe

Let's summarize Amazon's affiliate policy in Europe . The requirements of the Amazon EU Associates Program are detailed on their official page.

  • Appropriate Websites : Ensure that your website is not inappropriate as defined by Amazon.
  • Use of Trademarks : Restrictions on the use of trademarks and logos of Amazon and other suppliers or sellers.
  • Promotions and Marketing : Limitations on participation in promotions, marketing, advertising or any other activity related to Amazon or its program.
  • Content and Special Links : Regulations on how to use, modify or link to content and special links.
  • No Reselling of Content : No sale, resale, redistribution or sublicense of any Amazon content is permitted.
  • Removal of Obsolete Content : Obligation to remove content that is no longer available on the Amazon site.
  • Restrictions on Keyword Acquisition : Prohibitions on the acquisition, registration or use of proprietary terms in search engines.
  • Prohibition of Offering Incentives : It is not permitted to offer compensation or incentives for the use of special links.
  • Customer Privacy and Security : Prohibition of collecting, storing or using Amazon customer account information.
  • Transaction Integrity : You are not permitted to place orders or transactions on Amazon on behalf of other people or entities.
  • Avoid Confusion about the Relationship with Amazon : Do not take actions that may cause confusion about the relationship with Amazon.
  • Malware Restrictions : Prohibition of using special links or content in connection with malicious software.
  • Restrictions on Content Submission : You are not allowed to display Amazon content that advertises products from other sites.
  • Prohibition of Personal Purchases through Special Links : Purchasing products through special links for personal or commercial use is not permitted.
  • Integrity of Special Links : Maintain the integrity of special links and do not modify URLs to hide the origin of the link​​.

What is said about the use of ads on social networks

Look at the specifications, because it makes it clear. You are not allowed to create Facebook ads that link directly to Amazon products using affiliate links. Under Amazon Associates Program requirements, Special Links are not permitted on platforms or services that require sublicensing or rights to content to third parties, including social media sites such as Facebook. Additionally, there are specific advertising and marketing restrictions that prohibit the use of affiliate links in certain offline contexts and platforms.

It also prohibits using links like bitly, which hide the destination, so we will not be able to count the clicks and will have to rely on Facebook's own statistics.

Be very careful with these things, because they can eliminate you from the affiliate program, with everything that entails.

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