Millionaires are currently favoring a shared luxury mini cruise experience over the traditional trend of buying yachts.

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When financial stability is not a concern, the possibilities for leisure and vacation become virtually limitless. Even for those classified as "vacation millionaires," there is a desire to share "unconventional vacations" with other high-net-worth individuals. One of the recent vacation trends among this elite group involves participating in a luxury mini cruise alongside others who have grown weary of the standard accommodations offered by establishments like the Four Seasons and Ritz-Carlton. According to Jonny Dodge, co-founder and CEO of MY Ocean, speaking to Forbes, the progression toward community superyacht holidays represents the logical evolution in travel. He states, "We are on the cusp of a new era of travel due to the shifting landscape of wealth and family demographics, where UHNW group ride-sharing is poised to become the travel method of the future."

This shared luxury mini cruise concept is not limited to a single project. El Somnio is a notably ambitious undertaking—a 222-meter-long superyacht featuring 39 cabins for sale, starting at a modest price of 9.5 million euros, with an anticipated launch in mid-2024. Although referred to as cabins in nautical terms, these private spaces could be considered apartments, ranging from 150 m² to 600 m², equipped with three to four bedrooms, a living room, dining room, and an option for a personal kitchen.

Given the prices involved, expectations for the ship are high, and it seems poised to deliver. Luxurious amenities include a wine cellar with a capacity for 10,000 bottles, a private marina, heliport, numerous jacuzzis and swimming pools scattered across the yacht's decks, a vast panoramic deck, and exclusive restaurants tailored to the discerning tastes of its passengers.

Owners have the freedom to customize their cabin design, selecting features such as a private massage room, gym, private office, and various accommodation layouts. According to Jim Dixon, the creative director of yachts and aviation at Winch, the firm responsible for designing the vessel, "the intention is for owners to design their apartments based on the lifestyle they plan to have on board. Some owners might choose to spend three to six months on board."

My Ocean, the company facilitating these experiences, offers a range of adventure experiences for exclusive clients, including stays on luxury yachts during events like the Monaco Formula 1 Grand Prix or at the Yas Marina in Abu Dhabi.

The shared mini cruise serves as an intermediary step between owning a personal superyacht and bearing the daily expenses that come with it, as well as embarking on a traditional tourist cruise with all-inclusive services. Exclusive owners of this luxury shared mini-cruise have a say in the cruise route and can stay on board as long as they desire, while the managing company takes care of all maintenance, crew, and technical matters.