MICROSOFT'S APPROACH HAS CHANGED, IT NO LONGER WANTS TO COMPETE WITH GOOGLE WITH ITS SEARCH ENGINE

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Recently, Microsoft announced a significant change: the rebranding of Bing Chat to Copilot. This change is not just a marketing issue, but a clear sign that the company is betting big on artificial intelligence (AI) . By consolidating its AI tools under a single name, Microsoft shows a clear intention to be a leader in this emerging field, leaving aside the race to take its Bing search engine to the heights.

One of Microsoft's smartest decisions with Copilot is its accessibility . By making it freely available and easy to access using a Microsoft ID, the company is democratizing access to AI. On the other hand, the integration with OpenAI GPTs opens a world of customization , allowing users and companies to adapt Copilot to their specific needs.

With Copilot present not only in Windows but also in Microsoft 365 and in Microsoft security solutions, and on the web , the company is creating an ecosystem where AI is a transversal tool, accessible and adaptable to different contexts. This ubiquity of Copilot facilitates a more cohesive and efficient user experience and opens the door to new ways to interact and benefit from AI in work, cybersecurity, and everyday life.

Something I find particularly interesting is how Microsoft has implicitly acknowledged Google's dominance in the search market. It's a shrewd strategic move; Instead of going head-to-head in a field where Google leads, Microsoft is channeling its resources into something potentially bigger: the AI ​​market. We must recognize Microsoft's excellent vision for the future of AI. With a market expected to reach close to €2 trillion by 2030, it's no surprise that Microsoft wants to lead this space. By unifying your AI efforts, you not only maintain your leadership but also position yourself at the forefront of a technology that is shaping the future.

This commitment by Microsoft to Copilot is more than a simple rebranding strategy, it is indicative of how large technology corporations are redefining their priorities in a world increasingly oriented towards artificial intelligence. Microsoft is not only adapting to current trends, it is also trying to shape the future of technology. And, in this process, we could be witnessing the genesis of how we will interact with technology in our daily lives.

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